• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
+49 (0) 69 / 606 278 – 0
[email protected]
Contact form
Patent- & Rechtsanwaltskanzlei

Patent- & Rechtsanwaltskanzlei

  • Deutsch

+49 (0) 69 / 606 278 – 0

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • xing
  • Email
MENUMENU
  • Services
    • Advice On Protective IP Rights
    • Patent Application /TM Registration
    • Enforcement Of IP Rights
    • Defence Against IP Rights Enforcement
    • Costs
  • Company
    • Fields of Law
      • Patent Law
      • Utility Model Law
      • Employees‘ Inventions
      • Trademark Law
      • Design Law
      • Trademark and Product Piracy
      • Expert Opinions
    • Our Law Firm
      • Dr. Karl-Hermann Meyer-Dulheuer
      • Dr. Tim Meyer-Dulheuer
      • Dr. Klaus Zimmermann
      • Zhichao Ying
      • Eva Maria Amoah
    • Commitment
  • Contact
    • Where To Find Us
    • Write us!
    • Request call back
  • Blog

Fack ju Göthe and the EU Court of Justice: humour or moral offence?

21. November 2017

“Fack ju Göthe 3” has just been released in German cinemas – and this film title is now before the European Court of Justice. The court must clarify whether the film title was rightly rejected as a trademark application: a case of morality.

When Constantin Film AG began with the extremely successful film triology,”Fack ju Göthe” was deliberately intended to take the juvenile style of expression and at the same time humanistic education for a ride. Since the film was a comedy, a casual, satirical film title was intended. And you could say: the success proved it right. When the film was released in 2013, it was one of the most successful German films, attracting almost 7.4 million viewers. The humorous comedy also enjoys international success.

Update of 25 January 2018: Judgment pronounced at first instance at the CJEU

Yesterday, the European Court of Justice (CJEU, Court of first instance) at first instance rejected the registration of Fack you Göthe as a European brand name. The expression Fack you Göthe violates good  morals and is therefore not registrable as a Union trademark. (file reference T69/17).

Fack ju Göthe protected as European trademark?

Constantin Film AG itself is responsible for the fact that there is now a case before the European Court of Justice (ECJ) at all. In April 2015, the film company applied for registration as a protected Union trademark at the European Trade Mark Office. The entry in the nizzas classes 3,9,14,16,18,21,21,15,28,30,32,33,38 and 41 was desired. These include classes whose products are mainly aimed at children and young people, such as class 16 with stationery and even teaching aids, class 28 for games and toys and class 41 for educational and entertainment services and sporting activities.

Arguments for and against trademark registration

In September 2015, the application for trademark registration with reference to Article 7.2 UMV was rejected for all the goods and services applied for, since the application infringed public order and morality. In particular, the European Trade Mark Office addressed the following points:

  • “Fack ju” is known in German as a slang expression for the English “Fuck you”, and it is equated with the writer Johann Wolfgang von Goethe.
  • “Fack ju” is understood by the German audience as a verbal abuse “fuck you” and thus as an invitation “to engage in commercial sexual intercourse with oneself “. This vulgar insult expresses dislike for another person.
  • Between “Fack ju” and “Fuck you”, the German-speaking consumer finds visual similarity and a near-sounding identity.

Constantin Film AG appealed against this decision and responded with the following arguments:

  • The vulgar character was only analyzed and determined for the component “Fack ju”. It must therefore be checked whether the expression as a whole is contrary to good morals.
  • The expression “Fuck you” has no sexual meaning, but is a common curse. In addition, it verbalizes in a joking and juvenile way the general school frustration, whereby the writer is merely a placeholder.
  • The film company also referred to the enormous number of visitors of the film triology. It is concluded that cheerfulness and entertainment are spread and associated with the title of the film, which is in no way offensive or insulting.

Fack ju Göthe: a violation of morals?

GoetheArticle 7.1 (f) UMV prohibits the registration of trade marks which are contrary to public policy or morality. This includes all signs whose use is prohibited by a provision of Union or national law. There is also a public interest in ensuring that children and young people, in particular, are largely spared from being confronted in general business dealings with words that are offensive, obscene or disturbing. Examples of this are previous rejections for “fucking freezing!” and “FUCK CANCER”. EUIPO has also rejected applications for word marks such as “FML Fuck My Life”,”Fuck Art, Let?s Dance!” and “Fuckin’ Monday”. Similarly, registration as a trade mark excludes all signs which are manifestly degrading, malignant or which have a disparaging effect on race or culture.

In this context the word component Göthe may especially be regarded as a violation of morals. In this film title Göthe is just used as synonym for school frustration, claims the film company. Does this depict the famous German writer Johann Wolfgang von Goethe in a degrading and disrespectful manner?

This is not the only question that the European Court of Justice will have to answer.

Registration of trademarks with descriptive content often fails

Other aspects are important for the registration of a word mark, for example the descriptive content. The registration of trademarks with descriptive content regularly fails. The reason for this is that it is not intended to prevent the movement of goods or services from being described as what they are. But the film title Fack ju Göthe is by no means descriptive of the film’s content, and Goethe in particular does not play a role in it at all, claims the film company. And so the European Court of Justice has announced that it intends to take a close look at the content of the film itself in order to clarify this issue.

Union trade mark law does not replace the trade mark rights of the Member States. According to settled case-law, the Union regulation on trade marks is an autonomous system consisting of a set of rules which pursue its own objectives and whose application is independent of any national system. It is therefore possible that a trade mark may not be protected because of linguistic, cultural, social and economic differences in one Member State but may be protected in another Member State or at European level.

Translated quatation of the appeal of Constantin Film AG before EUIPO, 2015

By the way, the fact that the film title Fack ju Göthe is a lawsuit before the European Court of Justice only has an impact on the registration as an European trademark, but not on the registration of a German trademark, for example. After all, there have been trademark registrations at the German Trade Mark Office in recent years, which also raise the question: does this offend against good morals? Constantin Film AG itself is also the beneficiary. Since 2015, she has been the owner of the word mark “Leck mich, Schiller” (i.e. “kiss my ass, Schiller” / Friedrich von Schiller was another famous German writer and a friend of Goethe).

 

You want national or international protection for your trademark?

Our lawyers advise you individually and together with you develop the right strategy to protect your trademark.

CAT-call_en

 

Source:

Text: Appeal before EUIPO, 2015

pictures: Buecherwurm_65 /pixabay.com / CCO License   || OpenClipart-Vectors /pixabay.com / CCO License   || MomentMal /pixabay.com / CCO License  

  • share  
  • share 
  • share 
  • tweet  
  • share 

Category iconTrademark Law Tag iconConstantin Film AG,  European Court of Justice,  Fack ju Göthe

Primary Sidebar

More articles about: Trademark Law

All articles

Blog Menu

  • Design Law
  • Healthcare & Lifesciences
  • International Intellectual Property
  • Licenses
  • News from our law firm
  • Overall
  • Patent Law
  • Product- and Trademark piracy
  • Trademark Law
This form uses Google Recaptcha.

You must accept cookies from Google recaptcha to use this form.

More information can be found in our privacy policy.

load form

Recent Posts

  • Chianti vs GHISU: advantage taken unfairly of the earlier mark 15. April 2021
  • ECJ on legitimate interest: Appeal against amendment of specifications 15. April 2021
  • Case law product similarity: consumer attention 13. April 2021
  • OLG Düsseldorf: No compensation for damages of gratuitous licensing 9. April 2021

Fields of Law

  • Patent Law
  • Utility Model Law
  • Employees’ Inventions
  • Trademark Law
  • Design Law
  • Trademark and Product Piracy
  • Expert Opinions
  • Costs

Das könnte Sie auch interessieren:

15. April 2021
Chianti vs GHISU: advantage taken unfairly of the earlier mark

Chianti vs GHISU: advantage taken unfairly of the earlier mark

15. April 2021
ECJ on legitimate interest: Appeal against amendment of specifications

ECJ on legitimate interest: Appeal against amendment of specifications

13. April 2021
Case law product similarity: consumer attention

Case law product similarity: consumer attention

9. April 2021
OLG Düsseldorf: No compensation for damages of gratuitous licensing

OLG Düsseldorf: No compensation for damages of gratuitous licensing

9. April 2021
Alkemie vs. Alkmene: word/figurative mark vs. earlier word mark

Alkemie vs. Alkmene: word/figurative mark vs. earlier word mark

26. March 2021
Colour mark: systematic arrangement of colours decisive

Colour mark: systematic arrangement of colours decisive

Footer

Contact

Franklinstr. 61-63
D-60486 Frankfurt am Main
Germany

+49 (0) 69 / 606 278 – 0
+49 (0) 69 / 606 278 – 199
[email protected]

Customer Reviews

Meyer-Dulheuer MD Legal Patentanwälte PartG mbB Patentrecht, Markenrecht, Eigentum hat 4,78 von 5 Sternen 23 Bewertungen auf ProvenExpert.com

Fields of Law

  • Patent Law
  • Utility Model Law
  • Employees’ Inventions
  • Trademark Law
  • Design Law
  • Trademark and Product Piracy
  • Expert Opinions
  • Costs

Law Firm

  • Request non-binding call back
  • Info secure emails
  • Company
  • Our Law Firm
  • ISO Certificate
  • Privacy Policy
  • Data handling for clients
  • Imprint

Follow Us

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • xing
  • Email

Newsletter Signup

This form uses Google Recaptcha.

You must accept cookies from Google recaptcha to use this form.

More information can be found in our privacy policy.

load form

© Patent- & Rechtsanwaltskanzlei Meyer-Dulheuer MD Legal Patentanwälte PartG mbB

Kontaktformular

 

Rufen Sie uns an, schicken Sie uns eine Mail oder füllen Sie das Kontaktformular aus.

+49 (0) 69 / 606 278 – 0
[email protected]

This form uses Google Recaptcha.

You must accept cookies from Google recaptcha to use this form.

More information can be found in our privacy policy.

load form

Contact Form

 

Give us a call, send us an email or fill out the contact form.

+49 (0) 69 / 606 278 – 0
[email protected]

This form uses Google Recaptcha.

You must accept cookies from Google recaptcha to use this form.

More information can be found in our privacy policy.

load form